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  • Is there a powerful demographic your business has forgotten about?

    We live in a world obsessed with youth. I am sure you have well and truly recognized it. Sixty year-olds now wasn’t to look like they are 40. Those in their fifties want to look like they are in their 30s, and on it goes. More and more cosmetic companies are marketing injectables and similar […]

  • When they zig, you zag

    Some years ago, there was a book written by Siimon Reynolds, a legend of advertising, titled, ‘When They Zig, You Zag’. The entire point of his book was doing the opposite of what the crowd is doing. Right now, we are right in the middle of Covid and this is the perfect time to do […]